A woollen backing is highly absorbent, requires little maintenance and does not build up static electricity (except in the first few months after making the rug). Other important arguments in favour of this choice are the softness and durability, aesthetics and comfort that these amazing creations of human hands bring into the home. Wool rugs owe their remarkable aura in many ways to the natural material – pure, sustainable, and practical. It is responsible for an unparalleled durability that even the most sophisticated synthetic threads cannot guarantee.